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Key Customers: How to Manage Them Profitably (CIM Professional Development) Key Customers: How to Manage Them Profitably (CIM Professional Development) by Malcolm McDonald,etc.,Beth Rogers,Diana Woodburn

Key Customers: How to Manage Them Profitably (CIM Professional Development)

by Malcolm McDonald,etc.,Beth Rogers,Diana Woodburn


ISBN 13: 9780750646154

Format: Paperback (319 pages)
Publisher: Butterworth-Heinemann Ltd
Published: 07 Apr 2000

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Creating Powerful Brands: The strategic route to success in consumer, industrial and service markets (CIM Professional Development) Creating Powerful Brands: The strategic route to success in consumer, industrial and service markets (CIM Professional Development) by Leslie de Chernatony,Leslie de Chernatony,Malcolm McDonald

Creating Powerful Brands: The strategic route to success in consumer, industrial and service markets (CIM Professional Development)

by Leslie de Chernatony,Leslie de Chernatony,Malcolm McDonald


ISBN 13: 9780750606608

Format: Paperback (282 pages)
Publisher: A Butterworth-Heinemann Title
Published: 21 Sep 1992

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Market Segmentation: How to do it, how to profit from it Market Segmentation: How to do it, how to profit from it by Malcolm McDonald

Market Segmentation: How to do it, how to profit from it

by Malcolm McDonald


ISBN 13: 9780750659819

Format: Illustrated (492 pages)
Publisher: Butterworth-Heinemann
Published: 18 Sep 2004
Other Format: Paperback

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Marketing in Manageable Bites: For Busy Managers and Overworked Students Marketing in Manageable Bites: For Busy Managers and Overworked Students by Mike Meldrum,Malcolm McDonald

Marketing in Manageable Bites: For Busy Managers and Overworked Students

by Mike Meldrum,Malcolm McDonald


ISBN 13: 9780333764435

Format: Paperback (320 pages)
Publisher: Palgrave Macmillan
Published: 23 May 2000

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Marketing, An Introduction Marketing, An Introduction by Martin Christopher,etc.,Malcolm McDonald

Marketing, An Introduction

by Martin Christopher,etc.,Malcolm McDonald


ISBN 13: 9780330320467

Format: Paperback (352 pages)
Publisher: Pan
Published: 09 Aug 1991
Other Format: Paperback

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Creating Powerful Brands Creating Powerful Brands by Leslie de Chernatony,Leslie de Chernatony,Malcolm McDonald

Creating Powerful Brands

by Leslie de Chernatony,Leslie de Chernatony,Malcolm McDonald


ISBN 13: 9780750659802

Format: Paperback (496 pages)
Publisher: A Butterworth-Heinemann Title
Published: 23 Sep 2003

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Market Segmentation: A Step-by-step Approach to Creating Profitable Market Segments (Macmillan business) Market Segmentation: A Step-by-step Approach to Creating Profitable Market Segments (Macmillan business) by Malcolm McDonald,Ian K. Dunbar

Market Segmentation: A Step-by-step Approach to Creating Profitable Market Segments (Macmillan business)

by Malcolm McDonald,Ian K. Dunbar


ISBN 13: 9780333637234

Format: Paperback (287 pages)
Publisher: Palgrave Macmillan
Published: 06 Mar 1995

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Super Job Search: The Complete Manual for Job-Seekers and Career-Changers Super Job Search: The Complete Manual for Job-Seekers and Career-Changers by Peter K. Studner,Malcolm McDonald

Super Job Search: The Complete Manual for Job-Seekers and Career-Changers

by Peter K. Studner,Malcolm McDonald


ISBN 13: 9781852520304

Format: Paperback (352 pages)
Publisher: Mercury Business Books
Published: 18 May 1989
Other Format: Unknown Binding

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Key Account Management: Learning from supplier and customer perspectives (Cim Professional) Key Account Management: Learning from supplier and customer perspectives (Cim Professional) by Malcolm McDonald,Beth Rogers

Key Account Management: Learning from supplier and customer perspectives (Cim Professional)

by Malcolm McDonald,Beth Rogers


ISBN 13: 9780750632782

Format: Paperback (224 pages)
Publisher: Butterworth-Heinemann
Published: 05 May 1998

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100 Practical Ways to Improve Customer Experience: Achieve End-to-End Customer Engagement in a Multichannel World 100 Practical Ways to Improve Customer Experience: Achieve End-to-End Customer Engagement in a Multichannel World by Martin Newman,Malcolm McDonald

100 Practical Ways to Improve Customer Experience: Achieve End-to-End Customer Engagement in a Multichannel World

by Martin Newman,Malcolm McDonald


ISBN 13: 9780749482671

Format: Paperback (304 pages)
Publisher: Kogan Page
Published: 03 Aug 2018

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How to Sell a Service: Guidelines for Effective Selling in a Service Business (Marketing S.) How to Sell a Service: Guidelines for Effective Selling in a Service Business (Marketing S.) by Malcolm McDonald,John Leppard

How to Sell a Service: Guidelines for Effective Selling in a Service Business (Marketing S.)

by Malcolm McDonald,John Leppard


ISBN 13: 9780434912889

Format: Paperback (256 pages)
Publisher: Butterworth-Heinemann Ltd
Published: 24 Oct 1988

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The New Marketing: Drive the Digital Market or it Will Drive You The New Marketing: Drive the Digital Market or it Will Drive You by Malcolm McDonald

The New Marketing: Drive the Digital Market or it Will Drive You

by Malcolm McDonald


ISBN 13: 9780750653879

Format: Illustrated (240 pages)
Publisher: Butterworth-Heinemann
Published: 17 Jul 2002

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